Examples

Three businesses. One idea.

Every business has signs it could act on earlier. Here’s how that looks in three of them. All three are illustrative: names, companies and figures are made up.

A commercial agency, RichmondThe Tuesday a retailer announced its closuresA listed retailer, a buyer who asked in August, and a report held until it can be sent.
The principal of a commercial agency in Richmond starts the day at 6:40 with sixty-three emails. Three of them need her. At 7:04 Command flags that Bellbird Retail is closing 30 stores, and that two of her landlords lease to them. She rings both landlords before they hear it from anyone else. At 9:10 a vendor asks whether $1.4m is realistic. Command’s answer is about one chance in ten, from 20,000 scenarios, and yield decides it, so that is the conversation she has. At 11:30 a Brunswick warehouse lists at $1.85m. Priya Shah asked for exactly that in August, and she rings Priya before the weekend. At 2:15 the vendor report is drafted and held, because the settlement date isn’t confirmed. Nothing goes out without her OK. By six o’clock she has one call to make tomorrow, and it’s already in the brief.
1. 7:04 amBellbird Retail is closing 30 stores. Two of the landlords lease to them.
2. 11:30 amA Brunswick warehouse lists at $1.85m. Priya Shah asked for it in August.
3. 2:15 pmVendor report drafted. Held until the settlement date is confirmed.
What would it find in yours? → First look
A residential agency principal, BaysideTwo auctions, one quiet vendorA vendor who went quiet, a rate move that changes two budgets, and an auction clash.
The principal of a residential agency in Bayside has two auctions on the same Saturday. One vendor went quiet after the appraisal, and a week went by before anyone noticed. On Monday a rate move changes the borrowing power of two buyers who have been looking at the same house. Command flags the quiet vendor and the rate move, and drafts a short note to each buyer’s agent, held for her OK. Later that week a rival agency lists a home two streets away, on the same Saturday as one of hers. The listing comes up in the morning brief, with the date and the source. None of it was hidden. It was in her inbox, her diary and the bank's rate notice, three places she checks on different days. She rings the quiet vendor first, and the buyers hear about the rate move from her, the same day.
1. 9:40 amA rate move changes the budgets of two buyers looking at one house.
2. 6:15 pmA vendor has been quiet for eleven days since the appraisal.
3. 8:10 amA rival lists a home two streets away, on the same Saturday as one of hers.
What would it find in yours? → First look
A buyers’ advocate, inner northA brief that finally matchedA client’s brief, a planning notice that changes a street, and a settlement condition date coming up.
A buyers’ advocate in the inner north has a client who wants three bedrooms, a yard, a tram within walking distance, and a price under $1.2m. The brief went in last month, and nothing came back. This week an agent’s newsletter mentions a family home that won’t be listed until spring. Command matches it to the brief and drafts a note to the advocate, held for an OK. Later that morning a council planning notice goes up for an extension two doors from the client’s first choice of street. The advocate adds it to the file, with the date. A settlement on another purchase has a finance condition due in nine days, and that is in the brief too, with the lender’s name. The advocate rings the client that afternoon with all three in hand.
1. 7:30 amAn off-market home in an agent’s newsletter, matched to the client’s brief.
2. 9:00 amA finance condition on another purchase falls due in nine days.
3. 10:12 amA planning notice for an extension two doors from the client’s first choice of street.
What would it find in yours? → First look